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AB Test

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What is UX AB testing?

  1. Image result for What is UX AB testing?

    Usability Testing also known as User Experience(UX) Testing, is a testing method for measuring how easy and user-friendly a software application is. A small set of target end-users, use software application to expose usability defects.

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  2. Very simply it is an experiment where the app, page or website are displayed or demonstrated to real users over a defined time period.

    The results are collect, impact measured and compared. And a final version is determined.

    A and B are two test groups.

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  3. It’s having 2 versions of user experience designs put in the hands of users to measure user-friendliness of process flows. One of the version is released to a targeted set of users and another version to different target for quite some time. Various measures are logged over time to understand the user behaviour, ease of use, navigation etc., before updating / making adjustments and freezing as one of them as base version

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